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As a principal special event management company in India, we pay close attention to foci in the market. Since India set up a goal to become a manufacturing center of the world, a large number of manufacturing and processing enterprises with support from the government has been present in exhibitions all over the world. We provide Indian domestic exhibition organizers and special visitors of various subjects to overseas exhibition sponsors. Our service generally consists of two parts: customization and exhibition package. The relationship between exhibition sponsors and us is a complete partnership. It is our work to help exhibition sponsors to succeed in India market. Sourcing Search ? Save your time on clients information search!
Market Promotion ? Various marketing proposals for your choice!
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Inbound Consulting Service
Why go to Exhibitions?
Promoting your product or service through exhibitions, trade shows, open or counter days, offers excellent opportunities to increase exposure and sales. Exhibitions remain the most powerful and cost effective method of reaching key decision makers directly.
Ensure you maximise the return from your investment. Use highly creative visuals, regardless of stand size, using:
Know your objectives beforehand. What is your target:
Why should you attend an exhibition?
Which Exhibitions to attend?
Exhibitions provide an excellent platform for potential clients to experience, at first hand, your product or service. You need to identify
and find out as much information as is available.
Exhibitions provide the following additional benefits:
What are the true Costs of participation?
Of all the above costs, the only items offering long-term re-use at other venues are Stand Costs and Graphics. Consequently, consider allocating the budget appropriately. Effective Planning and Preparation
At the Event - creating the Lasting Impression and The Art of Attraction
Your display, your floorshow and your special offers can only do so much to attract potential custom; the rest is up to your people.
Ask open-ended questions, don't allow visitors to answer just "yes" or "no". The phrase "can I help you?" has very rarely worked. Your body language is as important as what you say. Try to develop a way of making eye contact with potential clients, while still talking to an existing visitor. Practice passing on a visitor to other staff thus freeing up your front line troops to bag another potential customer. Build in time for you and your staff to walk around the show, you may find potential new business in and on other stands, or even new suppliers. Always be prepared: the next enquiry could be the big one. The individuals you choose to staff your stand make or break the event. Nothing is more off-putting to a visitor than a gaggle of bored, hangover staff sitting around chatting on your stand. A briefing session is a must to define your targets. Give each person an area of responsibility, front of stand, walkabout duty. An organised stand is actually fun to work on...Honest! Staffing Hints:
Be on the lookout for potential time wasters who come in various guises:
Your purpose is to sell or promote, so at the end of each day hold a debrief session with your staff, it'll help discover what works and what doesn't. Post Exhibition Follow up
Have an after-exhibition post-mortem as soon as you can, preferably within a week.
The whole event will have been a waste of time unless you are prepared to devote as much time and effort to following up your leads as you did for the show. Generally the first contact should be in writing within the first week. You won't lose any business by being too quick to follow up. Your letter should be an acknowledgement of your meeting and the subjects discussed, this will show the potential client that they are important to you. Follow up all sales leads proactively immediately in a concerted prioritised plan. Measuring the Success
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